The audience you actually want.
Most news ad inventory reaches passive scrollers. plainews reaches people who
chose to read the news. No algorithmic feed brought them here.
No notification interrupted their day. They came because they wanted to know what’s happening.
That is a different kind of attention.
0
paid acquisition
100% organic audience
62
countries reached
dedicated local feeds
56
languages
community-translated
50
US states
local newspaper feeds
plainews launched in early 2026 with zero paid acquisition and zero marketing spend. Every reader arrived organically — through search, word of mouth, or direct referral. We send verified audience data on request.
Who reads plainews
Intentional navigation
Visitors come to plainews to read the news — not because an algorithm pushed a notification. Intent is present from the first second.
Research-mode readers
Archive Search — full-text search across 50+ news sources with date and bias filtering — attracts readers actively investigating topics. These are high-intent, high-engagement sessions on the site.
Politically diverse
Headlines from outlets across the spectrum — each with a bias rating. Your brand appears in a neutral context, not an ideological echo chamber.
High-intent by design
plainews has no algorithmic feed, no trending tab, no push notifications. Every session starts with a deliberate visit. That self-selection produces a more attentive audience than passive scroll inventory.
International reach
62 country-specific feeds with local sources in native languages. Community readers translate articles into 56 languages, expanding plainews’s reach organically into non-English markets.
No filter bubble
Headlines are ranked by editorial significance, not engagement metrics. Readers trust the content because it is not personalized or filtered to confirm their priors.
Our approach to advertising
✓ We do
- Show your brand to people actively reading the news
- Place your brand next to credible, bias-rated journalism
- Work with you directly — no middlemen
- Respond personally to every inquiry within 24 hours
- Report honest metrics at campaign end
- Review every advertiser — almost all legitimate brands are a fit
✗ We don’t
- Sell user data or build advertising profiles
- Run retargeting, behavioral targeting, or interest-based profiling
- Use tracking pixels, cookies, or user surveillance of any kind
- Accept sponsorships for misinformation or political attack content
- Run more than one advertiser per placement at a time
- Have a self-serve portal — every placement is a direct conversation
Placements
A persistent 420×262px card anchored to the bottom-left of every page.
Your brand is visible across the entire session — homepage, archive,
and reader mode. Exclusive: one advertiser at a time.
Full creative control within our format.
- Visible on every page, every scroll position
- Animated demo + direct CTA link to your site
- Custom logo, tagline, and brand colours
- Exclusive — never shared with another advertiser
Above-the-fold placement on the homepage, seen by every visitor before they
read a single headline. The highest-visibility position on the site.
Exclusive: one advertiser at a time.
- First thing every visitor sees on arrival
- Full-width banner with logo, tagline, and CTA
- Served from our edge network — zero latency
- Exclusive — no competing brands on the same placement
A single sponsor line in the AI-curated Daily Brief sent to confirmed members.
Your brand name, one sentence, and a link. One sponsor per send. No competing ads in the same email.
- Direct to member inboxes
- One sponsor per send — never shared
- We write and place the copy from your brief
- Weekly or monthly packages
Both placements combined. Your brand appears above the fold on arrival
and follows readers throughout their session. Maximum exposure,
single point of contact, one monthly rate.
- Homepage ATF slot + Floating Widget + Daily Brief
- Consistent brand presence across the full visit
- Priority support and monthly performance report
- Founding rate — locked for the duration of the campaign
Founding advertiser opportunity
plainews launched in early 2026 with zero paid acquisition and zero marketing spend.
Every reader arrived organically. Advertisers who come in now lock in the founding rate
and get priority renewal as the audience scales. We send a full media kit on request.
Get in touch
Tell us your brand and what you want to promote.
We respond personally to every inquiry within 24 hours and will send our media kit.
[email protected]
No self-serve portal — every placement is a direct conversation.